MVE Management is accelerating its American growth strategy with a trio of high-profile hires from CAA and WME, signaling bigger ambitions across TV, digital media and sports representation. The latest MVE Management expansion underscores how creator-led talent agencies are becoming increasingly influential in the wider entertainment business.
The company, founded by Joe Sugg and Caspar Lee and backed by IMG, has added Carter Broussard, Cara Best and Ben Greenberger to its U.S. operation. The move strengthens MVE Management at a time when the lines between digital creators, television personalities and athlete-driven brands are blurring faster than ever.
MVE Management expansion marks a major U.S. push
The new appointments are more than routine staffing changes. They represent a deliberate effort to deepen MVE’s presence in key entertainment markets and broaden its reach in unscripted television, digital talent and sports-adjacent media.
According to the company, the hires will support an expanded U.S. roster spanning:
- Digital media creators
- Television talent, particularly in unscripted formats
- Sports personalities and crossover brands
Carter Broussard joins after seven years in CAA’s unscripted division and will work from New York. Cara Best, formerly part of CAA’s digital media group, will be based in Los Angeles. Ben Greenberger arrives from WME’s unscripted department after four years and will also be based in L.A.
That geographic split gives MVE Management stronger coverage across the two most important U.S. media hubs, helping the agency work more closely with networks, streamers, brands and production partners.
Why these CAA and WME hires matter
Bringing in executives from two of Hollywood’s most powerful agencies gives MVE immediate credibility and valuable industry expertise. CAA and WME have long dominated traditional talent representation, so attracting agents with that background suggests MVE Management sees itself as a serious long-term competitor in the U.S. market.
The value of these hires lies in their specialist experience:
1. Unscripted TV knowledge
Broussard and Greenberger both come from unscripted departments, an area that remains central to the evolution of creator talent. Reality, factual entertainment, lifestyle formats and competition series continue to offer major crossover opportunities for influencers, athletes and digital personalities.
2. Digital media expertise
Best’s background in digital media aligns with the agency’s roots in creator representation. As platforms evolve and brand partnerships become more sophisticated, agencies need executives who understand both audience growth and monetization strategies.
3. Cross-platform talent building
Today’s most successful clients rarely fit into one category. They may host shows, launch consumer brands, build social audiences and appear in documentaries or live events. The MVE Management expansion positions the company to develop this kind of multi-platform career architecture more aggressively.
MVE’s U.S. journey so far
Formerly known as Margravine, MVE opened in the United States nearly four years ago. Since then, it has steadily built a roster that reflects the changing shape of fame and influence.
Its current client list includes:
- Tom Daley, Olympic gold medalist and media personality
- Nigel Ng, comedian and digital entertainer
- Shereen Pavlides, chef and creator behind Cooking with Shereen
That roster points to a clear strategy: signing talent with strong built-in audiences and broad commercial potential across social media, television, publishing, endorsements and live opportunities.
The latest MVE Management expansion appears designed to turn that strategy into a more scalable U.S. business.
What MVE executives are saying
Dean Ondrus-Coulson, Global SVP of MVE Management, framed the hires as a pivotal step for the company’s American operation. His comments suggest the business is not just adding headcount, but building a next-phase infrastructure around senior expertise and industry relationships.
That messaging is important. In a crowded talent marketplace, agency growth is often judged not only by who is signed, but by whether the company has the internal leadership to convert momentum into market share.
For MVE Management, hiring people who understand how major agencies operate may help bridge the gap between creator-first management and traditional Hollywood dealmaking.
What this means for the TV and video industry
The MVE Management expansion reflects a broader trend in entertainment: representation firms are increasingly structured around convergence. TV, online video, podcasts, live experiences, sponsorships and sports content are all feeding into the same talent ecosystem.
Several industry shifts make this especially relevant:
- Unscripted television continues to rely on personalities with built-in fan communities
- Digital creators are moving into mainstream TV and streaming projects
- Athletes are becoming media brands in their own right
- Agencies need stronger brand, production and platform relationships than ever before
In that context, MVE Management is betting that a nimble, hybrid model can compete with more established firms by offering hands-on development alongside big-agency expertise.
If successful, the agency could become a stronger player for talent looking to move fluidly between YouTube, TikTok, premium video, publishing and branded entertainment.
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Conclusion
The MVE Management expansion is a noteworthy development in the fast-changing TV and video landscape. By recruiting experienced agents from CAA and WME, the company is strengthening its U.S. base and sharpening its ability to serve talent across unscripted television, digital media and sports. For an industry increasingly driven by cross-platform personalities, this MVE Management expansion could prove to be a smart and timely move.
