Pubity’s Try Each Other’s on Tubi is turning a social-first food hit into a full streaming play, and it could be a smart sign of where unscripted digital entertainment is heading next. After building a huge audience across YouTube, Instagram, and TikTok, the viral food series has officially landed on Tubi, giving viewers a longer-form home for one of Pubity’s most successful formats.
The move matters for both companies. For Pubity, it marks a notable step from short-form virality to connected-TV distribution. For Tubi, it adds a proven, internet-native title that already knows how to capture attention. In a crowded streaming market, shows with built-in fandoms and easy-to-share premises can be especially valuable.
What Is Try Each Other’s on Tubi?
Try Each Other’s on Tubi is a long-form food series centered on one simple, highly watchable idea: people from different generations, cultures, and regions sample each other’s cuisines, then react, review, and score what they’ve tried. The format thrives on honest opinions, surprise favorites, and the kind of playful culture clash that performs well on social media while still feeling substantial enough for streaming.
The series explores a range of themes, including:
- Generational matchups, such as Boomers vs. Gen Z
- Regional comparisons, including UK vs. U.S. food tastes
- Social media cooking trends and viral dishes
- Cultural exchange through food, with participants sharing personal context behind the meals
That blend of humor, curiosity, and relatability helps explain why the format has been so sticky online. Food remains one of the most universal entertainment categories, and reaction-based viewing still performs strongly when the stakes are light and the personalities are engaging.
Why the Tubi Launch Is a Big Step for Pubity
The arrival of Try Each Other’s on Tubi represents Pubity’s first streaming deal with the Fox-owned platform. That is significant because it shows how digital publishers are increasingly evolving beyond social feeds and into premium distribution channels.
Pubity has already proven the show’s reach. Since launching on Pubity’s Food Channel in October last year, the series has reportedly generated:
- More than 120 million views across YouTube, Instagram, and TikTok
- About 315,000 followers and subscribers across those platforms
- More than 3.8 million hours of watch time
Those numbers give Tubi something streamers always want: evidence of audience demand before a wider rollout. Instead of betting on a concept from scratch, the platform is adding a format that has already demonstrated strong engagement and broad appeal.
Pubity executive Iyrah Williams described the series as one of the company’s most popular shows and linked the expansion to the group’s wider mission of creating feel-good content. That positioning makes sense. The show is accessible, upbeat, and highly snackable, yet it also scales well into longer episodes because each exchange naturally creates conversation and tension.
What Viewers Can Expect From the Release
Season 1 of Try Each Other’s on Tubi is now available on the platform in the U.S. and internationally. Season 2 is also set to follow, with two new episodes arriving each week.
That release strategy is worth noting. Rather than dropping everything at once, a steady two-episode weekly cadence can help maintain momentum, create repeat visits, and extend social chatter around standout reactions and favorite contestants.
Familiar faces and viral-friendly energy
The series has also featured well-known entertainment names, including John Cena, Tom Holland, Zendaya, and Mo Gilligan. Celebrity appearances can help widen discovery, but the real strength of the format is that it does not depend on star power alone. Everyday reactions are the hook, and that keeps the show scalable.
For viewers, the appeal is straightforward:
- The premise is instantly understandable
- The episodes are easy to jump into without prior knowledge
- The food reveals create built-in suspense
- The intergenerational and international exchanges feel both funny and informative
What This Means for Tubi’s Content Strategy
Tubi has built much of its identity around accessible, free streaming and a broad mix of catalog titles, originals, and niche-friendly programming. Adding Try Each Other’s on Tubi fits that strategy neatly. It is an audience-tested title with digital roots, broad demographic appeal, and strong replay potential.
The timing is also notable. The launch comes during a period of wider corporate change around Tubi following Fox Corp.’s major Roku deal and the announced departure of Tubi CEO Anjali Sud. Even amid executive transition, content expansion remains central to the platform’s growth story.
With Tubi reportedly reaching more than 110 million monthly users, the platform offers Pubity a major new stage. In return, Tubi gets a title that speaks fluently to younger, online-native audiences while remaining family-friendly and approachable for general viewers.
Why Food Shows Like This Keep Winning
Food TV has evolved far beyond polished competition formats and chef-led travelogues. Today’s audiences also want spontaneity, authenticity, and social chemistry. That is exactly where Try Each Other’s on Tubi finds its lane.
Its success points to several broader trends in TV and video:
- Digital-first IP is maturing into viable streaming programming
- Food content remains globally portable across cultures and age groups
- Reaction-based formats still deliver high engagement when paired with a strong concept
- Short-form creators and publishers are increasingly entering long-form entertainment
In that sense, this is more than a simple licensing story. It is part of a larger shift in how hit shows are discovered, developed, and distributed.
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Conclusion
Try Each Other’s on Tubi feels like a natural next chapter for a format that has already proven itself online. By pairing viral food reactions with longer-form storytelling, Pubity is showing how digital-first brands can successfully cross into streaming without losing the authenticity that made them popular in the first place.
For viewers, the takeaway is simple: if you enjoy funny food debates, cross-cultural exchanges, and easy-to-binge unscripted entertainment, Try Each Other’s on Tubi is a release worth watching. For the TV industry, it is another clear sign that the pipeline from social media hit to streaming series is only getting stronger.
