Entertainment 360 acquires Brigade in a move that signals how fast talent representation is evolving across TV, media, fashion, and digital culture. The deal brings Brigade founder Max Stein into Entertainment 360 as a partner, along with his team and client roster, strengthening the management company’s push beyond traditional film and television representation.
Best known for representing high-profile names including Margot Robbie, Jeremy Allen White, and Julianne Moore, Entertainment 360 is now adding a different but increasingly influential kind of talent ecosystem. Brigade has built its reputation by working with creators and personalities whose careers span newsletters, podcasts, fashion commentary, and culture media—areas that now sit much closer to mainstream entertainment than ever before.
Entertainment 360 Acquires Brigade: Why This Deal Matters
When Entertainment 360 acquires Brigade, it is doing more than adding another boutique management company to its portfolio. It is making a clear statement about where the entertainment business is headed.
Max Stein launched Brigade more than a decade ago with a focus on distinctive voices that do not fit neatly into one industry box. That strategy has become increasingly valuable as audiences spend more time with talent across multiple platforms, from streaming video and podcasts to newsletters, social media, live events, and branded ventures.
In practical terms, the acquisition gives Entertainment 360 deeper reach into creator-led businesses and personality-driven media brands. It also gives Brigade’s clients access to a larger infrastructure with established power in Hollywood, especially in scripted TV and film.
A growing shift in talent management
The modern management business is no longer only about landing acting roles or packaging screen projects. It now includes:
- Building multi-platform personal brands
- Developing podcasts, newsletters, and digital series
- Creating long-term business partnerships
- Expanding talent into fashion, publishing, live events, and commerce
- Turning niche cultural influence into scalable entertainment opportunities
That is precisely why the news that Entertainment 360 acquires Brigade is significant for the TV and video space. It reflects a broader industry convergence between entertainment management and creator economy strategy.
Who Max Stein and Brigade Represent
Brigade has carved out a niche by representing influential personalities across fashion, media, and culture. Among the names associated with the firm are Leandra Medine Cohen, writer and fashion personality; Emily Sundberg, creator of the Feed Me newsletter; Chris Black and Jason Stewart, hosts of the How Long Gone podcast; and television personality Zanna Roberts Rassi.
That client list reveals Brigade’s core strength: identifying people with strong points of view and helping them turn audience attention into sustainable businesses.
Stein emphasized that approach in comments surrounding the deal, noting his interest in people whose work and ambitions cut across categories. That philosophy aligns neatly with the current entertainment landscape, where the most bankable personalities often build careers by refusing to stay in a single lane.
Why cross-category talent is so valuable
For talent managers, creators with crossover appeal offer several advantages:
- Audience loyalty: Fans follow personalities across platforms, not just projects.
- Revenue diversity: Income can come from media, partnerships, products, events, and IP.
- Brand resilience: Careers become less dependent on one employer or format.
- Development potential: Strong voices can expand into TV, documentaries, books, or unscripted formats.
As Entertainment 360 acquires Brigade, it gains a roster built for exactly that kind of long-term, diversified growth.
What the Deal Says About Entertainment 360’s Strategy
This acquisition appears to be part of a larger expansion plan. Entertainment 360 has already been broadening its footprint, and the addition of Max Stein comes shortly after reported key hires including former Anonymous Content partners Tony Lipp and Dara Gordon.
Taken together, these moves suggest a company investing in both scale and range. The traditional boundaries between talent management, media strategy, and brand development are fading. Firms that can serve actors, writers, creators, podcasters, media entrepreneurs, and cultural tastemakers under one roof will have a competitive advantage.
The fact that Entertainment 360 acquires Brigade now is especially notable because audience behavior has changed so dramatically. Discovery happens everywhere: on streaming services, Instagram, TikTok, Substack, YouTube, and podcasts. Talent firms are responding by building structures that can support careers wherever attention flows.
Implications for TV and video
For the TV and video category, this kind of acquisition may lead to:
- More creator-led unscripted programming
- Greater crossover between digital personalities and television development
- More branded content and documentary opportunities
- Stronger packaging of podcast and newsletter IP for screen adaptation
- Expanded representation for hosts, commentators, and media entrepreneurs
In other words, when Entertainment 360 acquires Brigade, it is also investing in the future pipeline of what may become the next wave of television and video talent.
What Comes Next After Entertainment 360 Acquires Brigade
The most immediate impact will likely be internal integration: bringing Stein, his team, and his clients into the Entertainment 360 framework while preserving Brigade’s curator-style identity. That balance will matter. Boutique firms often succeed because they offer highly tailored guidance, while larger companies bring resources, industry reach, and dealmaking power.
If the merger works as intended, clients could benefit from both. Brigade’s talent may gain broader access to film, TV, and premium content opportunities, while Entertainment 360 can sharpen its position in culture-driven representation.
Ultimately, the reason this story stands out is simple: Entertainment 360 acquires Brigade at a moment when the entertainment business increasingly rewards originality, platform agility, and entrepreneurial talent. This is not just a management deal—it is a reflection of the industry’s next phase.
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As Entertainment 360 acquires Brigade, the takeaway is clear: the future of representation belongs to firms that can connect Hollywood, digital media, and cultural influence in one strategy. For TV and video watchers, that could mean a new generation of projects driven by voices that audiences already trust across multiple platforms.
