Shoppers with a sharp eye for style have a standout date to mark in the calendar. In entertainment news Ireland, Viva Frascati is making its return to Blackrock later this month, bringing a lively mix of designer discounts, pop-up fashion finds and a charity performance that adds extra sparkle to the weekend.
Running from 25 to 27 September at Frascati Centre, the event promises major reductions on fashion, accessories and curated pre-loved pieces, with savings said to reach as high as 70, 80 and even 90 per cent off recommended retail prices. For anyone planning an autumn wardrobe refresh, a wedding guest look or a statement buy without the full designer price tag, this is shaping up to be one of the more stylish entertainment stories Ireland has on the calendar.
Viva Frascati Brings Style Buzz to entertainment news Ireland
This year’s edition blends shopping with feel-good purpose. A range of retailers, including Pamela Scott, Soho Edit, Serena Boutique and Carl Scarpa, are expected to offer showroom samples, end-of-line gems and wholesale-value bargains across the three-day event.
Frascati Centre’s pop-up collaborators, Clothing Agency and Desert Diamonds, will also be on site, adding more choice for visitors looking for standout fashion and jewellery. Organisers are pitching the event as more than a sale; it is a social shopping experience with plenty of browsing, discovery and style inspiration built in.
A strong charity link
One of the biggest draws is Lorraine Keane’s Fashion Relief for Breast Cancer Ireland, which will return with a fresh selection for bargain hunters. The charity element gives the event an added layer of appeal, turning purchases into something that feels both indulgent and worthwhile.
That combination of retail therapy and fundraising should help Viva Frascati stand out in Irish entertainment news and lifestyle coverage this season.
A first for ReRuns and more reasons to go
A notable addition for 2026 is ReRuns, joining Viva Frascati for the first time. The resale concept has built a following for offering returned or unsold branded stock a second chance, helping fashion labels move inventory in a more sustainable way while giving shoppers access to sought-after names at reduced prices.
Previous ReRuns events have featured labels such as Prada, Gucci, Ganni, Versace, Off-White and Ugg, so expectations will be high for what appears in Blackrock. In a welcome bonus for latecomers, ReRuns is also due to reopen at Frascati on Monday, 28 September, for those who miss the main weekend rush.
What shoppers can expect
- Designer and premium labels at reduced prices
- Brand-new samples and pre-loved fashion finds
- Sustainable shopping options through ReRuns
- Jewellery and wardrobe update pieces for autumn
- A charity-focused event atmosphere
It’s not just retail — there’s live entertainment too
Adding to the weekend’s appeal, Friday night will feature a special performance by musical theatre favourite Rebecca Storm, accompanied by Kenny & The Jets. Proceeds from the concert will go to Breast Cancer Ireland, reinforcing the event’s community and fundraising focus.
Tickets are priced at €30 plus booking fee, giving visitors another reason to turn the shopping trip into a full evening out. For readers following celebrity news Ireland, music news Ireland and broader pop culture Ireland, it is the kind of crossover event that combines fashion, entertainment and a strong local cause.
As latest entertainment news Ireland goes, Viva Frascati offers a practical reminder that events do not always need a red carpet to generate excitement. Sometimes a packed shopping centre, dramatic discounts and a good cause are more than enough. For anyone tracking entertainment news Ireland, this Blackrock weekend looks set to deliver style, value and a feel-good finish.
