As Ireland embraces streaming and mobile-first content, traditional television viewing habits are evolving. This shift is reshaping how audiences engage with media and what they expect from entertainment.
As autumn approaches, RTÉ and Virgin Media are set to unveil their new season schedules, promising a fresh lineup of programming aimed at engaging viewers across Ireland. This article explores the anticipated changes and strategic moves by both broadcasters.
Irish brands are shifting their advertising strategies towards increased spending in sponsorship, audio, and outdoor advertising. This article explores the factors driving this trend and what it means for the advertising landscape in Ireland.
The landscape of Irish radio is undergoing a significant transformation as digital listening and advertising trends rise sharply. This article explores the factors driving this change and its implications for the industry.
As the competitive landscape of advertising intensifies in Ireland, agencies are vying for significant brand accounts, showcasing innovative strategies and creative prowess.
Sky Sports is launching a new campaign in Dublin aimed at solidifying its status as the definitive destination for football fans. This initiative is set to enhance viewer engagement and promote a stronger connection with the sport.
RTÉ Media Sales is grappling with significant technical issues on its website, a situation compounded by recent criticisms surrounding the organization's overall credibility and financial performance.
The Ulster Museum is launching a bold advertising campaign that reclaims a well-known Northern Irish put-down. This initiative aims to engage the community and promote cultural pride.
The Marie Keating Foundation is launching an innovative skin cancer awareness campaign utilizing Irish weather data to promote sun safety. This article explores the campaign's context, significance, and expected impact.
Re-turn has unveiled its new nationwide campaign, ‘Re-turn It Right,’ aimed at enhancing customer engagement and promoting sustainable practices. This initiative focuses on responsible recycling and product returns, marking a significant step forward in the company’s commitment to environmental sustainability.
