A major The Sun Also Rises centennial celebration is bringing Ernest Hemingway back into the cultural spotlight, with high-profile events scheduled in Paris and New York this fall. For fans of literature, film, and screen adaptations, the anniversary is more than a publishing milestone—it is a reminder of how one modern classic continues to shape TV, cinema, and global storytelling culture.
The 100th anniversary of Hemingway’s landmark 1926 novel will be marked through a series of live events featuring filmmakers, actors, writers, and cultural figures. The program also signals renewed momentum around the Hemingway brand, with fresh activity across film and TV development, publishing, and international cultural programming.
The Sun Also Rises centennial begins in Paris
The first chapter of the The Sun Also Rises centennial unfolds at the Ritz Paris on September 21 and 22, placing the celebration in a city deeply tied to Hemingway’s legacy. Paris was central to the author’s life and creative mythology, making it a fitting launch point for a global anniversary program.
Among the expected guests are:
- Director Michael Winterbottom, who is attached to the upcoming A Farewell to Arms adaptation starring Tom Blyth
- Fashion photographer Ellen von Unwerth
- Novelist Jay McInerney
- British singer-songwriter Westerman
The Paris event blends literary heritage with screen culture, fashion, and music—an approach that reflects Hemingway’s broad influence far beyond the page. For audiences in the TV and video space, that crossover matters: classic authors today are increasingly being reframed as multimedia brands with long-term adaptation potential.
New York events expand The Sun Also Rises centennial program
The The Sun Also Rises centennial continues in New York on October 22, the exact 100th anniversary of the novel’s publication. Hemingway Ltd. and 92NY will host a centennial evening featuring readings, literary conversations, and panel discussions focused on Hemingway’s enduring work.
Two notable screen names are already set to appear:
- Michael Shannon, a two-time Oscar nominee
- Richard Schiff, Emmy-winning actor known for his acclaimed television work
Additional participants are still being finalized, suggesting the event may grow into an even larger gathering of literary and entertainment talent.
A separate New York celebration is also planned at The Morgan Library & Museum, where Hemingway Ltd. will host a centennial dinner. Together, these events position New York as the second major hub of the The Sun Also Rises centennial, balancing literary prestige with a strong media and performance angle.
Why this matters for TV and video audiences
At first glance, a literary anniversary may seem outside the usual TV and video conversation. But the The Sun Also Rises centennial is especially relevant because Hemingway’s work remains deeply connected to screen adaptation history.
The Sun Also Rises has already inspired multiple adaptations, including:
- The 1957 feature film starring Tyrone Power, Ava Gardner, and Errol Flynn
- The 1984 miniseries featuring Jane Seymour, Robert Carradine, Leonard Nimoy, and Hart Bochner
Meanwhile, interest in Hemingway on screen continues to build. Michael Winterbottom’s upcoming A Farewell to Arms project is one of the clearest signs that studios and producers still see value in revisiting the author’s catalog for contemporary audiences.
In a streaming era hungry for prestige IP, classic literature offers several advantages:
- Built-in recognition from readers, educators, and global audiences
- Rich character drama suited to limited series and awards-focused adaptations
- Historical settings that appeal to premium television and international co-productions
- Cross-generational appeal for viewers discovering canonical stories in visual form
That makes the The Sun Also Rises centennial more than a commemorative event—it is also a signal of how literary estates are positioning classic works for modern entertainment ecosystems.
The Hemingway brand is expanding globally
The anniversary program is being led by Collective 222, the agency of record for Hemingway Ltd. Its mandate goes well beyond events, covering expansion across film and TV development, publishing, international licensing, hospitality, cultural programming, and strategic partnerships.
That broad strategy suggests Hemingway is being managed not simply as an author’s estate, but as a global cultural property. For media watchers, this is an increasingly familiar model: iconic names are being developed across multiple verticals, from on-screen adaptations to live experiences and branded collaborations.
Additional international programming is reportedly in development, indicating that the The Sun Also Rises centennial may extend well beyond Paris and New York.
A notable PR appointment with literary history attached
Adding an intriguing historical layer, Collective 222 has appointed Jane Owen PR to lead global public relations for the company and its Hemingway representation. The connection is particularly apt because Jane Owen is the great-granddaughter of legendary Scribner editor Maxwell Perkins, whose work with Hemingway helped shape The Sun Also Rises before its original publication.
It is a rare example of literary history intersecting directly with a modern media rollout, reinforcing the centennial’s blend of heritage and contemporary brand building.
Why The Sun Also Rises still resonates 100 years later
First published in 1926, The Sun Also Rises follows journalist Jake Barnes and a circle of expatriates moving between Paris and Pamplona in the shadow of World War I. It is widely viewed as a defining portrait of the Lost Generation and remains one of the most influential novels of the modern era.
Its enduring relevance comes from themes that still translate powerfully on screen:
- Disillusionment after conflict
- Romantic instability and emotional distance
- Identity, masculinity, and social performance
- The restless search for meaning through travel, nightlife, and friendship
These are cinematic, emotionally layered concerns that continue to attract directors, actors, and streaming platforms. That is exactly why The Sun Also Rises centennial has significance beyond the publishing world.
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Conclusion
The The Sun Also Rises centennial is shaping up to be a standout cultural event, uniting literature, live performance, and screen-adjacent star power across Paris and New York. More importantly, it highlights how Hemingway’s work remains alive in today’s media landscape—still adaptable, still discussable, and still influential a full century after publication. For anyone watching the intersection of books, television, and prestige storytelling, this anniversary is worth following closely.
