Veteran entertainment marketer Joshua Rogers is betting that leaner, hands-on storytelling still wins in a crowded streaming era. With the launch of Gravity creative agency, Rogers is introducing a new independent shop built around trailer craft, brand fluency, and close collaboration with studios and platforms.
Best known for his work at Trailer Park, Zealot, and Buddha Jones, Rogers brings years of high-level experience in creative advertising for both theatrical releases and streaming originals. His new venture, Gravity, enters the TV and video landscape at a time when networks, studios, and streamers are under pressure to make every campaign sharper, faster, and more culturally resonant.
Gravity creative agency enters the entertainment marketing arena
The newly launched Gravity creative agency is positioned as an indie, creative-led business focused on developing campaigns for film, television, and streaming titles. Rather than operating like a large corporate vendor, the company appears designed to function as a nimble extension of a client’s in-house team.
That positioning matters in today’s market. Entertainment brands need more than flashy trailers—they need campaign partners who understand audience behavior across digital video, social promotion, premium TV spots, and platform-specific creative. Rogers’ stated vision suggests Gravity will prioritize immersion in a title’s identity and a studio’s brand voice, rather than applying a one-size-fits-all formula.
Why Joshua Rogers’ background gives Gravity immediate credibility
Rogers is not entering the field as an unknown founder. Over the years, he has worked across major entertainment campaigns tied to brands such as:
- Disney
- HBO
- FX
- Amazon
- Netflix
- Apple
He previously served as VP and creative director at both Zealot and Buddha Jones, two names with strong recognition in Hollywood marketing circles. That résumé gives Gravity creative agency a strong launch profile, particularly among clients seeking premium campaign strategy for high-visibility releases.
A boutique team with major studio experience
One of the most notable aspects of the launch is the team Rogers has already assembled. Gravity has brought in several longtime collaborators, including editors Matt McCrory and Brent Howard, along with producer Patrick Dirks. That early staffing move signals that the company intends to compete on execution from day one, not just on founder reputation.
The agency has also partnered with creative director and editor Kazadi Katambwa, whose credentials add even more weight to the venture. Katambwa previously worked with Rogers at Buddha Jones and later served as Lead Creative at Amazon Studios, where he oversaw campaigns for titles including The Peripheral, The Power, Shelter, and The Expanse.
Kazadi Katambwa’s addition strengthens the agency’s profile
Katambwa’s earlier campaign credits include major studio titles such as:
- Wonder Woman
- Dunkirk
- Mad Max: Fury Road
- Suicide Squad
- Spy
- Inception
- The Dark Knight trilogy
For an independent launch, that kind of creative bench is significant. It suggests Gravity creative agency is not simply boutique in scale, but premium in capability.
What makes Gravity different in today’s TV and video market
Rogers’ comments around the launch point to a philosophy that may resonate with both legacy studios and streaming services. His emphasis on running the company “from the edit bay” speaks to a maker-led model—one where creative leadership remains close to the actual work.
That can be a major differentiator in entertainment advertising, where decision chains often become bloated and creative can lose specificity. By focusing on service to the intellectual property, title immersion, and brand alignment, Gravity creative agency is presenting itself as a specialist partner rather than a broad corporate marketing machine.
In practical terms, that likely means:
- More tailored campaign development for each title
- Faster collaboration with internal studio teams
- Stronger cohesion between trailers, TV spots, and digital assets
- A deeper focus on storytelling over generic hype
For TV and video clients, that promise could be especially attractive as competition intensifies across franchises, prestige drama, genre series, and theatrical re-releases.
Current projects show early momentum
Gravity is not launching quietly. The agency is already at work on campaigns tied to recognizable properties, including It’s Always Sunny in Philadelphia, Season 13 of American Horror Story, and the theatrical rerelease of Guillermo del Toro’s Pan’s Labyrinth.
Those titles reveal useful clues about the agency’s range. Comedy, horror, and prestige fantasy each require very different creative instincts. Handling all three suggests Gravity creative agency wants to position itself as versatile across audience segments and release strategies.
It also reflects a broader industry reality: campaign agencies increasingly need to serve both long-running TV brands and event-style film releases, often within the same client ecosystem. The companies that can bridge those worlds effectively are likely to stay in demand.
What this means for Hollywood creative advertising
The launch of Gravity creative agency comes as the entertainment marketing business continues to evolve. Studios are consolidating, streamers are refining spend, and in-house brand teams are taking on more responsibilities. Yet even with those shifts, specialist creative agencies remain essential—especially when a title needs a clear voice and standout campaign execution.
Gravity’s arrival may also reflect a wider appetite for independent, senior-led creative shops that can combine strategic discipline with trailer-making craftsmanship. In a media environment overloaded with content, that balance is valuable.
If Rogers and his team can deliver consistently across theatrical, streaming, and television campaigns, Gravity could quickly become a notable player in the creative advertising space.
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In a business where attention is scarce and brand identity matters more than ever, Gravity creative agency is launching with the right mix of experience, talent, and editorial sensibility. The clearest takeaway is simple: Joshua Rogers is not just starting another shop—he is building a focused creative partner for the next phase of film, TV, and streaming marketing.
