Media campaign Ireland conversations are set to get louder this autumn as Radiocentre Ireland’s Sounding Out 2026 conference adds two high-profile names to its already strong speaker roster. With System1’s Beth Marchant and broadcaster Mario Rosenstock joining the programme, the Dublin event is shaping up to be a must-attend date for marketers, advertisers and brand leaders looking for practical insight into creative effectiveness, audio advertising and long-term brand growth.
Taking place on Thursday, October 15, at The Round Room in The Mansion House, Sounding Out 2026 has clearly struck a chord across the industry. Demand has been so strong that organisers increased capacity after the original allocation sold out, with a limited number of extra places now released.
Media Campaign Ireland Spotlight: Why Sounding Out 2026 Matters
For anyone tracking the evolution of a media campaign Ireland strategy, Sounding Out 2026 offers a concentrated look at the issues shaping modern marketing. The conference brings together academic research, creative thinking and real-world media expertise in a format designed to help delegates understand what truly drives effectiveness.
Radiocentre Ireland will also use the event to unveil new research on the effectiveness of audio advertising, a development likely to attract strong interest from agencies and brands reassessing the role of radio, podcasts and digital audio in the wider media mix.
That matters because audio is increasingly being viewed not simply as a support channel, but as a core brand-building tool. In the context of a media campaign Ireland plan, fresh evidence around attention, memorability and emotional connection could influence how budgets are allocated in 2026 and beyond.
New Speakers Add Creative and Entertainment Firepower
Beth Marchant Brings System1’s Effectiveness Expertise
Beth Marchant’s inclusion adds a valuable creative effectiveness perspective to the event. System1 is widely known for its work measuring emotional response and predicting advertising performance, so her session is likely to resonate with marketers under pressure to prove both short-term impact and long-term brand value.
For professionals building a media campaign Ireland framework, Marchant’s contribution could be especially useful in answering key questions such as:
- What makes creative work more memorable?
- How can brands use emotion to improve advertising results?
- Which effectiveness signals matter most before a campaign launches?
As more advertisers look for evidence-based decision-making, insights from System1 should help bridge the gap between creative instinct and measurable performance.
Mario Rosenstock Adds a Distinctly Irish Voice
Mario Rosenstock’s appearance gives the conference added cultural relevance and broad appeal. Best known as a broadcaster, comedian and impressionist, Rosenstock brings a perspective rooted in communication, storytelling and audience connection.
That may be particularly significant for teams shaping a media campaign Ireland approach that needs to feel authentic, local and emotionally intelligent. Great campaigns are not built on data alone; they also depend on tone, personality and a sharp understanding of how audiences actually listen and respond.
An Already Impressive Sounding Out 2026 Line-Up
The newly announced speakers join an established line-up that already includes several major names from marketing and media.
- Mark Ritson will join live from Australia to discuss how brands can build profit, trust and long-term growth, before taking part in a live Q&A.
- Professor Rachel Kennedy, associate director at the Ehrenberg-Bass Institute for Marketing Science, will share insights from one of the world’s most respected research centres on brand growth.
- Mark Little, founder of Storyful and award-winning journalist and entrepreneur, will also speak at the event.
The conference will be hosted by an RTÉ presenter, helping tie together a programme that spans academic theory, commercial strategy and media practice.
For anyone involved in a media campaign Ireland brief, this line-up offers a rare mix of perspectives: rigorous research, strategic marketing expertise, creative measurement and communication craft.
Audio Advertising Research Will Be a Major Talking Point
One of the most anticipated parts of Sounding Out 2026 is the planned unveiling of new research into audio advertising effectiveness. At a time when brands are rethinking reach, frequency and attention across fragmented channels, audio has re-emerged as a format with strong strategic value.
In a competitive media campaign Ireland environment, that research could have major implications for:
- Brand building: Audio often creates consistent, repeated exposure that supports memory structures over time.
- Trust and intimacy: Radio and spoken-word formats can feel more personal than highly interrupted visual platforms.
- Cross-channel performance: Audio can reinforce messaging across video, social, out-of-home and digital display.
- Efficient reach: Advertisers may find audio offers cost-effective scale, especially for broad audience targeting.
If the findings provide robust evidence, they could shape media planning conversations well beyond the conference itself.
Sold-Out Demand Signals Industry Appetite for Evidence
According to Radiocentre Ireland CEO Ciaran Cunningham, the response to this year’s event has been exceptional. The fact that places sold out in advance reflects a wider hunger within Ireland’s marketing, advertising and media sectors for practical insight backed by evidence.
That demand says a lot about the current state of the market. Every media campaign Ireland decision is being examined more closely, from channel selection to creative testing and return on investment. Events like Sounding Out 2026 offer something many professionals are actively seeking: fresh thinking grounded in research rather than hype.
The first 100 delegates arriving on the morning will also receive a complimentary copy from the celebrated How Brands Grow series, adding another draw for early attendees.
Event Details and What Attendees Can Expect
Sounding Out 2026 runs from 8.30am to 1pm on October 15 at The Round Room, The Mansion House, Dublin. Registration details for the remaining places are available via the Radiocentre Ireland newsletter.
Attendees can expect a focused half-day programme built around:
- Marketing effectiveness insight
- Brand growth research
- Creative performance thinking
- Audio advertising trends
- Live discussion and Q&A
For agency teams, in-house marketers and media planners alike, it looks set to be one of the most relevant autumn events on the calendar.
Conclusion: A Key Event for Media Campaign Ireland Professionals
With Beth Marchant and Mario Rosenstock now confirmed, Sounding Out 2026 has strengthened its position as a standout event for anyone working in media campaign Ireland. From creative effectiveness and brand science to new audio advertising research, the conference promises insights that are timely, practical and commercially relevant. For marketers looking to sharpen strategy and understand what really drives growth, this is one event worth hearing out.
