Tiger TV is stepping into the crowded streaming race with a sharp regional focus and big global ambitions. The new platform, led by media executive Rohit Jain, is betting that premium Hindi and Punjabi entertainment can win subscribers both in India and across major diaspora markets.
Set to launch on October 15, 2026, Tiger TV enters the Tv & Video landscape with an aggressive content strategy, broad distribution, and a clear identity. Rather than trying to be everything to everyone, Tiger TV is positioning itself as a destination for audiences looking for original films, series, and franchise-ready intellectual property rooted in North Indian storytelling.
Tiger TV launch: what viewers need to know
The Tiger TV launch marks the debut of a streaming service dedicated to Hindi and Punjabi content. In Asia, the service will be available through the Lionsgate Play app. In key English-speaking international territories including the US, UK, Canada, Australia, and New Zealand, the platform will also be offered as a standalone app.
Beyond direct app access, Tiger TV is expanding its reach through established digital storefronts, including:
- Amazon Prime Video Channels
- YouTube Primetime Channels
- Lionsgate Play in Asian markets
That multi-platform rollout gives Tiger TV an important advantage at launch: discoverability. For a new streamer, being available where audiences already watch content can significantly reduce the friction of subscriber acquisition.
Rohit Jain’s vision for Tiger TV
Rohit Jain brings considerable streaming experience to the venture. He previously spent eight years as President of Lionsgate Play Asia and later acquired the streamer in South Asia and Southeast Asia. That background matters because Tiger TV is not launching as an experiment; it is arriving with leadership that understands regional programming, subscription economics, and platform distribution.
The company says it plans to build a content IP portfolio worth more than ₹500 crore over the next three years. Just as notably, Tiger TV aims to release more than 50 premiere titles in its first year alone. That level of planned output signals a serious push to become a long-term player in South Asian streaming rather than a niche add-on service.
Why the strategy stands out
Several elements make the Tiger TV approach noteworthy:
- Language focus: concentrating on Hindi and Punjabi allows for brand clarity
- Diaspora targeting: the launch markets reflect where demand for Indian entertainment is already strong
- IP building: the company is thinking beyond one-off releases toward franchises and recurring value
- Platform partnerships: broader access can accelerate early subscriber growth
Hindi and Punjabi content lineup revealed by Tiger TV
A major part of the Tiger TV launch appeal is its initial content slate. The platform has unveiled a mix of Punjabi and Hindi titles designed to attract both mainstream and regional audiences.
Punjabi titles on the slate
The announced Punjabi lineup includes:
- Laal Salaam
- Rubb Rakha
- Jahankilla
- Hanji Kaun
- Janaur
- Ikk Tu Hoven Mutiyare
- Tu Te Punjab
These projects are expected to feature well-known names from Punjabi cinema, including Diljit Dosanjh, Ammy Virk, Gippy Grewal, Neeru Bajwa, Sonam Bajwa, and Arminder Gill. Star power like this could help Tiger TV quickly build credibility in a highly loyal viewer segment.
Hindi originals and first-look reveals
On the Hindi side, Tiger TV has announced titles such as:
- Jeevan Ya Bheema Con
- Mantu Bhaiya Ki Dili Dezire
- The Taj Story
- Aakhri Sawal
At launch, organizers also revealed a first look at Daanav, a Hindi crime thriller original starring Angad Bedi and Pooja Gor. That title may prove important in setting the tone for Tiger TV’s premium scripted ambitions, especially if the platform wants to compete for viewers who already subscribe to major Indian and international streamers.
Tiger TV and the rise of AI-led entertainment
One of the more intriguing announcements from the Tiger TV event was Eklavya, introduced as the first in a slate of AI projects. The project features Yug R.Ai, described as an AI actor.
While AI in entertainment remains a debated frontier, the move suggests Tiger TV wants to position itself at the intersection of regional storytelling and emerging production technology. Whether that becomes a novelty, a cost-saving model, or a genuine creative breakthrough will depend on audience response and execution quality. Still, it gives Tiger TV a talking point that few regional streamers can currently match.
Pricing and availability
Tiger TV has announced pricing aimed at staying accessible while supporting premium originals.
- India: ₹349 per quarter or ₹799 per year
- International markets: starting from 5.99 per month in the US, Canada, UK, Australia, and New Zealand
This pricing strategy positions Tiger TV as a relatively affordable specialist service, particularly for households already interested in Hindi and Punjabi entertainment. For diaspora families, the value proposition may be especially compelling if the platform consistently adds exclusive originals.
What Tiger TV could mean for the streaming market
The Tiger TV launch reflects a broader industry reality: streaming growth increasingly comes from targeted audiences, language-first strategies, and culturally specific content libraries. Global services may dominate scale, but focused platforms often win on loyalty and relevance.
If Tiger TV can deliver on its slate promises, maintain quality, and market effectively across diaspora communities, it could carve out a meaningful space in the subscription video market. The combination of recognizable talent, original programming, and multi-market availability gives it a stronger starting point than many niche streaming launches.
At the same time, execution will be everything. Content volume alone does not guarantee retention, and viewers now expect polished apps, reliable discovery tools, and a steady cadence of must-watch releases.
Read more:
- More entertainment and culture features at Luxe Digest
- Latest media and lifestyle stories at Daily Digest
Explore more:
- Human stories and interviews at Human of Dublin
- Explore premium feature coverage on Luxe Digest
- Discover fresh commentary and news on Daily Digest
Conclusion
Tiger TV is launching with a clear proposition: premium Hindi and Punjabi streaming for audiences in India and around the world. With Rohit Jain at the helm, a sizable content investment plan, recognizable talent, and wide distribution, Tiger TV has the ingredients for a high-profile debut in Tv & Video. The real test will come after launch, but as a focused streaming brand with regional depth and global reach, Tiger TV is starting from a position of real promise.
