Very.ie is back on Irish screens with a fresh creative direction, and this latest Media campaign ireland story signals a renewed push for brand growth in a competitive retail market. Created by Boys + Girls, the new platform, “We’ve Got the Very Thing,” marks the online retailer’s first Irish creative campaign in three years and puts the everyday needs of Irish families at the centre of the message.
As campaign launches go, this one is designed to do more than generate visibility. It aims to build stronger awareness, increase consideration, and remind shoppers that Very.ie offers a wide range of products and flexible payment options tailored to different lifestyles, budgets, and priorities.
What This Media campaign ireland Launch Means for Very.ie
The campaign introduces a new brand platform built specifically for the Irish market. Rather than focusing solely on price or product range, the creative idea is rooted in a relatable truth: every household has different wants, needs, and trade-offs. Very.ie’s positioning suggests that whatever those needs may be, the retailer has the answer.
That insight comes through clearly in the launch film. The TV ad follows a mother supporting her son’s excitement for singing by buying him a karaoke machine, while also buying herself noise-cancelling earbuds. It is a smart and accessible way to dramatise the campaign line, showing how one purchase can delight a child while another solves a parent’s practical problem.
Set to Erasure’s “A Little Respect,” the ad blends humour, family life, and emotional familiarity in a way that feels commercially sharp without losing warmth.
The Strategy Behind the Very.ie Brand Platform
This Media campaign ireland activation is notable because it reflects a broader shift in how retailers communicate value. Modern ecommerce marketing is no longer just about showcasing inventory. It is about relevance, convenience, and understanding how people actually shop.
According to the campaign team, the platform was designed to increase both awareness and consideration for Very.ie among Irish consumers. That makes strategic sense for a brand operating in a crowded online retail space, where shoppers are comparing:
- Product choice
- Delivery convenience
- Payment flexibility
- Brand trust
- Relevance to family life
By grounding the campaign in the routines and realities of Irish families, Very.ie is moving beyond generic ecommerce messaging and into more meaningful brand storytelling.
A Family-Focused Creative Approach
The strength of “We’ve Got the Very Thing” lies in its simplicity. Family households rarely shop for one single need at a time. One person wants entertainment, another wants peace and quiet, and someone else is thinking about affordability or convenience. The campaign recognises that retail decisions are often layered, emotional, and practical all at once.
That makes the platform versatile. It can speak to parents, gift buyers, home shoppers, and customers looking for finance or payment options, all under one unifying message.
Channel Mix: A Full-Funnel Media campaign ireland Rollout
The media rollout is broad and intentionally cross-channel. Spark Foundry, part of Core, is handling media for the campaign, while social content has been developed by Circle Content, the social-first agency within Boys + Girls.
The campaign is running across:
- Television
- VOD
- Radio
- YouTube
- Social media
- Digital channels
- Very.ie owned platforms
This kind of integrated approach is increasingly essential in an Irish retail campaign. Television can build mass awareness, while VOD, YouTube, and social media extend reach and frequency among digitally engaged audiences. Owned channels then help convert that awareness into site visits and sales action.
For marketers watching the sector, this Media campaign ireland example highlights how brands are blending traditional and digital media to create a more connected customer journey.
Who Created the Campaign?
The work was led by Boys + Girls, with social execution by Circle Content and media planning and buying by Spark Foundry. Together, the teams have built a campaign that combines creative storytelling with a clear commercial objective.
Key people involved include:
- Very.ie: Catherine O’Toole, Head of Marketing; Bárbara Casanova, Marketing Manager
- Boys + Girls: Rory Hamilton, Dean Ryan, Jack Walsh, Tara Finnegan, Caroline Keogh and wider account, design, and production teams
- Circle Content: Director Ciarán Dooley, Managing Director Alan McQuaid, Producer Alan Keegan
- Spark Foundry: Orla White and the wider strategy and client team
The production and post-production support also helped shape a polished final result, from editing and sound to colour grading and finishing.
Why This Media campaign ireland Story Matters to the Industry
There are a few reasons this launch stands out in the Irish advertising and retail landscape.
- It marks a major return to local creative activity. This is Very.ie’s first Irish creative campaign in three years, making it an important brand moment.
- It uses a strong strategic insight. The idea that every family has different needs is broad enough to scale but specific enough to feel true.
- It reflects the current omnichannel media environment. The mix of TV, audio, digital video, and social shows how brands are building campaigns for fragmented attention.
- It reinforces the importance of relevance. In ecommerce advertising, utility and emotional resonance now need to work together.
For agencies, marketers, and retail observers, this campaign is a useful case study in how to relaunch brand distinctiveness while staying close to consumer reality.
Final Takeaway
Very.ie’s new platform is a clear, well-timed brand move that blends family insight, accessible storytelling, and smart channel planning. As a Media campaign ireland example, “We’ve Got the Very Thing” shows how a retailer can refresh its message by focusing less on generic promotion and more on the different needs shoppers are trying to solve every day.
With Boys + Girls driving the creative, Circle Content shaping social assets, and Spark Foundry leading the media strategy, Very.ie has launched a campaign built for both awareness and relevance. In a crowded online retail market, that combination could prove to be the very thing the brand needs.
